Open Tech
We are here to help companies grow and produce a complete brand experience with them.
View showreelA meaningful process that led to a deep rethinking of life from feature to future
Our work
Team8
Expansion through duplication - Team8, from great challenge to great success
See the full case study
The Open Heart Branding method
A roadmap to our Hi-Tech clients growth. From distilling a brand’s DNA, throughout the entire branding process, all the way to the user's full brand experience.
- 01 Discover& distill
Discover& distill
Regular research can’t reach the depths that are needed to grasp the brand's core identity. For exceptional results, we apply exceptional research and create an atmosphere that supports true inward perspective. Our workshops are known for their unique, proprietary methods and style.
During this phase we will gather and analyze all the data necessary for devising a strong and distinct brand strategy. This phase is based on collaborative work with the team along with our independent work.
Deliverables
Brand strategy deck: brand essence& promise, brand narrative, position, values, personality, brand architecture, target audience, unique value proposition.
- 02 Design & Create
Design & Create
During this phase we will develop the brand language, based on the agreed upon brand strategy, creating all the elements that communicate the Brand identity. The creative development will be demonstrated on the brand’s key touch points.
Deliverables
Creative presentation: logo, tagline, color palette, key graphic elements, typography, visual language, icons.
- 03 Deploy
Deploy
Based on the chosen creative concept and client’s feedback, the concept and the brand’s creative elements will be further designed and compiled into a guideline document.
Deliverables
Brand book: messaging hierarchy, brand story, brand DNA, brand essence, brand tagline, messaging examples, core elements, imagery, brand applications.
- 04 Brand experience
- Team8
- Elementor
- Zoomd
- Cielo
- Rada
- Kaltura
- Reach
- Roboteam
- Elbit
- Icl
- Givingway
- Personetics
- Aeronautics
- The pitch
- Reginn
- Shamir
- Israel
- Homez
- Collectoe
- The kitchen
- Coeo
- Plarium
- Meet
- Beachbum
- Vdoo
- The cannigma
- Jackpot
- Walkout
- Cosmos
- Angels
- Slotomania
- CITI Innovation Lab TLV
Our clients are why we are here, These are some we helped grow.
- Team8
- Elementor
- Zoomd
- Cielo
- Rada
- Kaltura
- Reach
- Roboteam
- Elbit
- Icl
- Givingway
- Personetics
- Aeronautics
- The pitch
- Reginn
- Shamir
- Israel
- Homez
- Collectoe
- The kitchen
- Coeo
- Plarium
- Meet
- Beachbum
- Vdoo
- The cannigma
- Jackpot
- Walkout
- Cosmos
- Angels
- Slotomania
- CITI Innovation Lab TLV
Our guidelines
In our view, growth is much more than impressive business results .
A growing brand – grows a whole world with it. 3 principles guide us in every process:
- The method
Our proprietary “Open Heart Branding” model guarantees we start with the core instead of the cover. This method is the foundation of our clients’ success and the impact our brands have on their ecosystems.
- Culture of winners
We’ve had the privilege of working with over 100 category leaders – the number 1 brands in their respective market.
Our ability to reinvigorate the reigning champions, to build brands that make consumers come back to over and over again, has had a deep impact on our culture and team. - Experience Economy
Moments – In, monuments – out.
In the past 20 years, we’ve seen it happening in front of our eyes. Embraced as our professional perspective on brands at our age, we build brands that inspire experiences that last.