Every branding process we take on makes our heart skip a beat, but when it comes to building a brand from the ground up, we are downright giddy. Such was the case when we met with a group of young entrepreneurs who had a groundbreaking idea pertaining to web data collection. Although the data was free and accessible to all, these bright entrepreneurs were the first to identify its potential. That’s where we came in.
We set out on a long, intensive journey with the entrepreneurs to extract the essence and unique added value of the product they had developed – one that provides its users with smooth, accurate data collection from any geolocation regardless of complexity. The extraction of the brand essence stemmed from the insight that the customer receives the information seamlessly and effortlessly. At the end of a long process, we selected the name for the brand – Nimble – to express the ease and speed of the product, reflecting its main added value for its users.
The logo we’d created represents two brand values: shattering the boundaries of the genre while showcasing the diversity of information made available to customers. We expressed these values by metamorphosing a different letter of the logo with every use.
The logo we’d created represents two brand values: shattering the boundaries of the genre while showcasing the diversity of information made available to customers. We expressed these values by metamorphosing a different letter of the logo with every use.
We built a creative language for the brand that is both unexpected and pronounced, a language which bypasses the classic rules of the branding arena to which it belongs. An unconventional language that had made a memorable, striking impact during the launch.
We built a creative language for the brand that is both unexpected and pronounced, a language which bypasses the classic rules of the branding arena to which it belongs. An unconventional language that had made a memorable, striking impact during the launch.
Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.
Our team will be happy to meet with you and help you devise the path for solving your challenges.