Reach is a start-up that developed a remote business platform began its journey as a product for digital signatures called signature. The name change came as a result of an extensive product upgrade that made it an innovative platform for complete management of the business remotely, in an accessible, immediate and user-friendly way. Our challenge was to introduce to the world of remote business, which speaks a very technological and versatile language, the new and accessible user experience created by Reach people.
The new name chosen for the brand – Reach, managed to summarize the most significant value of the product for the business: immediate, direct and secure access that allows daily conduct from a distance. Therefore, we chose the name as our starting point in the strategic process, which led us to formulate the exact product promise that combines technology and the user experience: the pleasure of doing business remoatly.
The illustrative language we created combined the technological blue color with the emotional red color, as an expression of the connection between the technology and the personal and direct approach of the brand.
The illustrative language we created combined the technological blue color with the emotional red color, as an expression of the connection between the technology and the personal and direct approach of the brand.
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