The Shekulo Tov organization constantly develops new initiatives to promote the social inclusion of people with psychiatric disabilities in their communities and support their employment through services with true added value to the entire community. The Shekulo Tov team saw an opportunity for an initiative in the field of deliveries, consistent with an era when an increasing number of purchases are carried out through courier services and the demand for couriers is through the roof. The idea behind the initiative – setting up a non-urgent delivery service to be carried out by people with psychiatric disabilities, using public transportation or on foot, at a rate of one to two deliveries per day. The idea was brilliant in its simplicity, and we at Open were, as always, happy to take on its branding.
A comprehensive branding process from the ground up including naming, logo creation, and a graphic language, all which communicate the essence of the initiative and the opportunity it offers – to do good and experience the joy of giving, whether through the customer who orders a delivery
The name chosen for the brand, Good Delivery, is a wordplay that conveys the type of business: deliveries, but also the opportunity to reach out and do good for someone else. The slogan completes the name and communicates the emotional added value: Do Good, Feel Good.
The name chosen for the brand, Good Delivery, is a wordplay that conveys the type of business: deliveries, but also the opportunity to reach out and do good for someone else. The slogan completes the name and communicates the emotional added value: Do Good, Feel Good.
The language we created conveys the joyful experience and the warm feeling that giving evokes in all of us through the typography, the color palette, and the different applications, from the courier bags to the accessories and the entire range of paraphernalia.
The language we created conveys the joyful experience and the warm feeling that giving evokes in all of us through the typography, the color palette, and the different applications, from the courier bags to the accessories and the entire range of paraphernalia.
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