Not every day two young entrepreneurs come, and want to create a real alternative to the two traditional pharma giants, which control the Israeli market. For the vision of the young chain, to make the pharm accessible to everyone with quality products, in the right quantities and at fair prices, we connected immediately. In preparation for the launch of the first branch in King George – the urban heart of Tel Aviv, we were required to build a completely new brand, which speaks the language of the world of pharma but positions itself as “No Bullshit Brand”. Instead of blown up campaigns – fairness, minimalism and transparency.
The dialogue with the customer around the innovative vision, led us to the understanding that the main motivation of the entrepreneurs is, literally – to do good. To allow the Israeli consumer to pay fair prices for quality Pharm products, as abroad. So beyond the low prices, the chain’s positioning must convey the true gospel and essence. This is how the name GoodPharm was chosen, accompanied by the “Pharm at good prices” tagline. Optimism We have developed a communication language that expresses simplicity, quality and transparency and we have created a series of tools that accompany the entire brand experience.
In a relatively short time, the chain managed to capture a large share of the market with 23 branches throughout the country and a sales turnover of NIS 200 million per year (as of 2020), until its acquisition by Rami Levy.
Sun, sunflower, smiley… The yellow color not only connects to positive and optimistic symbols, it also creates differentiation from the cold and “clinical” colors of the pharma category, in a way that conveys an unequivocal message – the pharma laws change.
Sun, sunflower, smiley… The yellow color not only connects to positive and optimistic symbols, it also creates differentiation from the cold and “clinical” colors of the pharma category, in a way that conveys an unequivocal message – the pharma laws change.
In preparation for the launch of the private label, we built a brand architecture under the Branded house strategy. We have created a visual language that reflects an absolute affinity for the super brand.
In preparation for the launch of the private label, we built a brand architecture under the Branded house strategy. We have created a visual language that reflects an absolute affinity for the super brand.
Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.
Our team will be happy to meet with you and help you devise the path for solving your challenges.