It started with an idea for a designer sock brand and ended up being a novel platform for selling art. We instantly fell in love with the entrepreneur’s idea but felt that the competitive differentiation needed to come from the business model itself. This understanding led to Collectoe, the sock brand that sells art, not socks. Collectoe has created a new type of platform for artists around the world to present their work through a shared-profitability model – art supports art – which allocates some of the profits from sales for scholarships for young artists.
We built the first platform brand of its kind under the brand promise of “we don’t sell socks, we sell art”. The brand is in effect an art gallery. The inspiration for the design was drawn from the world of art galleries – white background that showcases the art pieces themselves. The brand was left almost bare, setting the stage for the artists and their work. We created a cosmopolitan, innovative, ground-breaking brand together with the entrepreneur, that has combined art and commerce into one language.
From the perception of the brand as a platform for the creation of art, we built the Art supports art methodology: a shared profitability model that gives back to artists, through the allocation of part of the profits to scholarships for young artists.
From the perception of the brand as a platform for the creation of art, we built the Art supports art methodology: a shared profitability model that gives back to artists, through the allocation of part of the profits to scholarships for young artists.
As a brand which is in essence a platform, a sort of art gallery that displays artwork, we created a very clean, minimalistic language that lacks colorfulness but is very modern, much like the wall in a modern art gallery. Special attention was given to the presentation of the product experience, which comes packed in unique boxes with interesting messages from the relevant content worlds.
As a brand which is in essence a platform, a sort of art gallery that displays artwork, we created a very clean, minimalistic language that lacks colorfulness but is very modern, much like the wall in a modern art gallery. Special attention was given to the presentation of the product experience, which comes packed in unique boxes with interesting messages from the relevant content worlds.
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