Cinemateque

"The new branding effect: tickets sold out in one day"

Industry
- Culture
Services
- Rebranding | Design

Challenge

The Cinematheque’s appeal has dwindled as its competition grew and its relevance started to diminish. We redefined the role of the Cinematheque, creating a differentiated brand identity and relevant cultural center.
Solution

We helped highlighting the Cinematheque’s strengths: a meeting point for artistic film makers, showcasing independent film makers from Israel, and promoting film making in Israel. The Cinematheque was reborn as a communications brand with an identity that connects to a wide spectrum of audiences.
Result

A 40% increase in the number of visitors within one year of the launch of the new brand. The Cinematheque’s role as a leader in the local and international culture scene is getting stronger by the day.

Main Goal

Bring the Cinematheque to a uniform state in all the different activities
Success!

+40%

Increase in ticket sales

The Brand Promise

Collaborations with external bodies play a substantial role in the Cinematheque’s activity. The Cinematheque holds numerous events, festivals and cultural initiatives each year. During the brand research stage, we discovered that the Cinematheque was perceived more as a space that hosts other bodies’ activities and less as the active instigator of events, having little to no influence in the culture scene. We realized we needed to redefine the Cinematheque’s DNA as a brand that initiates meetings, collaborations and other interesting initiatives, a body that makes things happen: from hosting culture to a culture generator. We then we refined the promise accordingly: from “let it happen” to “make it happen”.

The Brand Promise

Collaborations with external bodies play a substantial role in the Cinematheque’s activity. The Cinematheque holds numerous events, festivals and cultural initiatives each year. During the brand research stage, we discovered that the Cinematheque was perceived more as a space that hosts other bodies’ activities and less as the active instigator of events, having little to no influence in the culture scene. We realized we needed to redefine the Cinematheque’s DNA as a brand that initiates meetings, collaborations and other interesting initiatives, a body that makes things happen: from hosting culture to a culture generator. We then we refined the promise accordingly: from “let it happen” to “make it happen”.

The Logo and Grid

The new language we created restored the Cinematheque’s brand identity as a leading supplier of high-quality culture. We developed a flexible logo that works in various sizes and is based on the first letter in Cinematheque, representing the movie screen. We created a dynamic grid that can adapt to the content presented on it. that led to a growth of 40% in the number of visitors.

The Logo and Grid

For more fascinating growth stories

- The Israel Philharmonic
  
  Tell an old story in a new way
- Mekudeshet 2017
  
  A art that stems from Jerusalem

We would love to help you grow, too

If you have a project in need of branding.
If your brand requires a new strategy.
If it’s time to refresh the brand language or design concept.
If you want to work for us and with us to grow brands together.

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