Aeronautics

The Promise: Your Edge in the Field

We embarked on a thinking process, aided by an intensive workshop whose goal was to break the brand out of its military shell and open it up to new and contemporary worlds. This process led us to a significant insight about the brand’s essence: taking things to the edge. From the technological and product innovations to the capabilities it offers the customer and the results it enables them to achieve. Thus, a powerful and relevant brand promise was born, aimed at both the organization and the customer – “Your edge in the field.”

The Promise: Your Edge in the Field

We embarked on a thinking process, aided by an intensive workshop whose goal was to break the brand out of its military shell and open it up to new and contemporary worlds. This process led us to a significant insight about the brand’s essence: taking things to the edge. From the technological and product innovations to the capabilities it offers the customer and the results it enables them to achieve. Thus, a powerful and relevant brand promise was born, aimed at both the organization and the customer – “Your edge in the field.”

Logo, Color Palette, and Typography

The new logo embodies the brand’s edginess in both its form and color. We constructed a grid that encompasses all the letters with sharp angles that emphasize the edges. We created a unique color palette with a touch of fiery red, connecting to the brand’s “killer” aspect, standing out against the technological black and white background. The typography we designed stands out with spacing and airiness, referencing the environment in which the brand lives – the skies.

Logo, Color Palette, and Typography

The new logo embodies the brand’s edginess in both its form and color. We constructed a grid that encompasses all the letters with sharp angles that emphasize the edges. We created a unique color palette with a touch of fiery red, connecting to the brand’s “killer” aspect, standing out against the technological black and white background. The typography we designed stands out with spacing and airiness, referencing the environment in which the brand lives – the skies.

The Creative Translation& Photographic Language

We recognized that the brand’s strength lies in its products: a wide and breathtaking range of unmanned advanced aircraft that had not been adequately showcased to the world until then. In our research on how international technology brands (such as Tesla, Apple, and others) present their products – from headphones through iPads to electric cars – a clear image emerged: the products are the heroes in every scenario.

We embarked on an innovative process that took the brand from the military world to the cutting edge of technology, presenting Aeronautics’ military hardware in a way similar to how Tesla presents its new cars. Like any breakthrough endeavor, it required a lot of courage and audacity from the customer, who gladly and proudly agreed to go along with our vision.

The language serves the creative choice of turning the aircraft into heroes, in an innovative and striking way compared to the conservatism of the security-military category. Since an image is worth a thousand words, we took every product photograph to the extreme, in a groundbreaking project that involved numerous days of shooting.

The Creative Translation& Photographic Language

We recognized that the brand’s strength lies in its products: a wide and breathtaking range of unmanned advanced aircraft that had not been adequately showcased to the world until then. In our research on how international technology brands (such as Tesla, Apple, and others) present their products – from headphones through iPads to electric cars – a clear image emerged: the products are the heroes in every scenario.

We embarked on an innovative process that took the brand from the military world to the cutting edge of technology, presenting Aeronautics’ military hardware in a way similar to how Tesla presents its new cars. Like any breakthrough endeavor, it required a lot of courage and audacity from the customer, who gladly and proudly agreed to go along with our vision.

The language serves the creative choice of turning the aircraft into heroes, in an innovative and striking way compared to the conservatism of the security-military category. Since an image is worth a thousand words, we took every product photograph to the extreme, in a groundbreaking project that involved numerous days of shooting.

The Branding Process that Took Us to the Edge

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